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Another key challenge for startup businesses is to develop a clear and compelling value proposition that resonates with their target audience and differentiates them from competitors. Startups must be able to articulate their unique selling points and communicate the benefits of their products or services in a way that captures the attention and interest of potential customers. Successful startups often have a clear and well-defined target audience that they are able to reach through targeted marketing and advertising efforts. Startups should also be prepared to adapt their business model and strategy in response to changing market conditions, customer needs, and technological innovations.

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